Client from 2017 – Present
Category: Website Design, WordPress, Graphic Design, Managed Web Hosting, Basic SEO
Industry: Animal & Pet
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About Client
The Greater Fredericksburg Kennel Club will further the advancement of all breeds of purebred dogs, do all in its power to protect and advance the interests of all breeds of purebred dogs, and encourage sportsmanlike competition at dog shows and performance events. GFKC welcomes all mixed-breed dog owners who are dedicated to and passionate about enhancing the lives of their canine companions. As part of its mission, GFKC will provide means of informing the public about (1) the standards for purebred dogs, (2) the availability of sound registered dogs as pets and show prospects, and (3) conducting sanctioned matches, dog shows, and performance events for purebreds and mixed-breed dogs under the rules of the American Kennel Club.
Project Overview
The Greater Fredericksburg Kennel Club was a client referral from a long-standing client of ours. This is a large website with over 30 pages and a members-only portal with over 300 members. The site also includes WooCommerce to offer services, training, and education to members, and uses Square as its payment processor.
Challenges
When we started working with the club, we were maintaining their old website for a few months before the new website was completed. As with many new clients, trust took a while to establish, and they eventually started to accept our suggestions to move away from Transaction Express to a more mainstream payment processor like PayPal and then Square.
Today we have a pretty strong relationship with the club and many of its board members.
Solutions
The website is built on WordPress and has WooCommerce integrated.
Solutions and Services We Provided
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Basic Search Engine Optimization (SEO)
- Payment Gateway Integration
- Membership Management
- Member Login
- Custom Form Integration
- Contact Form Integration
- Cyber Security Management
- Consultation
Conclusion
We are currently in the early stages of a possible new website for the client.
Website Address
Why Clubs and Membership Organizations Need a Powerful Website
For a membership-based organization like a kennel club, the website isn’t just a marketing tool — it’s the operational backbone that keeps hundreds of members, event registrations, and payments running smoothly. Members need an easy way to log in, renew, register for shows, and access club resources, while the public needs clear information about the club’s mission, upcoming events, and how to get involved. A clunky or outdated website can quietly erode trust with a membership base that’s counting on it to work reliably, while a well-built, secure site helps a club scale its programs and community reach without adding administrative burden.
Simply Web Services built the Greater Fredericksburg Kennel Club a robust WordPress website spanning more than 30 pages, complete with a secure members-only portal serving over 300 members and integrated WooCommerce e-commerce for training, education, and event services. We also helped the club transition to a more reliable payment processor, and we continue to manage hosting, security, SEO, and ongoing maintenance so the club’s board can focus on its mission rather than website upkeep. Whether you run a club, association, or membership-based organization that needs a website capable of handling real member management and online payments, Simply Web Services has the experience to build it right. Call us today at (540) 479-6350 to bring your organization’s website into the future.