What is Reputation Management?

Any successful business or organization will need to manage its reputation with potential new customers. In today’s online world, a company’s reputation can go from hero to zero overnight, and the really sad part is that you, as the business owner, really don’t need to do anything incorrectly in order for your reputation to suffer.

The Gartner Group defines Reputation Management as the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats, and proactively seizing opportunities to boost reputation. (Source)

At Simply Web Services, we offer reputation management services. We will establish a survey page on your website, and we will encourage your customers to make positive comments about your business/product/services. We focus on services, Google My Business (GMB), Yahoo! Local, Bing, and Yelp, to name a few. We will work with you to respond to clients who are having issues with your business/product/, or services and help rectify the situation so both parties involved (you and the customer) are happy.

We understand that even the best companies will have problems every now and then, and that some customers will never be happy. At SWS, we recommend launching a positive brand marketing program today before you receive negative comments or complaints about your business/services/products. By establishing a strong positive image, negative comments will have less impact. We will also work with you to respond effectively to a negative comment, so we can avoid the potential damage it can cause if it goes unanswered or is answered negatively.

We understand that no matter how hard you focus on providing your customers with the best products/, and prices, there will always be that one customer who is not happy and will complain. We will help you manage that negative feedback more constructively.

Contact SWS today about our Reputation Management services.