SEO Services for Small Business How It Works & Why It Matters
One of the most common questions we get asked is how do I list my website on Google, and how do I get to #1?
Do I need to hire someone to do Search Engine Optimization?
You can do SEO yourself – but we do not recommend it. Just like with any service-based business, we live and breathe what we do. We test theories – we analyze data, and we engage with the SEO community to stay on top of the latest trends and insights so we can best help our clients.
With hundreds of changes to just Google’s algorithm in the last year, keeping up with what matters is almost a full-time job. Then there are the coding changes, data analysis, markup, and schema that need to be implemented – these are just a few of the items we tackle with our clients. Can you do it alone? You can — but you may find yourself frustrated and unhappy with the results. SEO is an investment in your business – one that, if done well, can have big rewards and ROI!
What are White Hat SEO Services?
Great question! You may often see ads or get emails that say things like “We can get you on Page 1 today” or “500 backlinks for $199, and you can be on page 1!” – those types of promises are what is called “black hat SEO” – those are spammy ways of trying to rank your website well. However, any gain in placement will be short-lived, and you risk being penalized, de-indexed, or, worse yet, blacklisted by Google.
If you get de-indexed or blacklisted, it is a very long, difficult road to get back into Google’s good graces.
Organic SEO services are quite different in that they offer the most honest and ethical way to achieve search engine rankings while adhering to each search engine’s best practices. For example, on Google, there are what are considered “Best Practices” – we abide by them so that you are never penalized or de-indexed by Google.
Have Questions?
Ready to get found on Google? Let Simply Web Services put your website to work with an SEO strategy built for your business
What if my industry is very competitive?
We can help! We have helped clients who are in extremely competitive markets. However, the client must understand that this will take some time to climb up the ranks. If you have the patience and understand the investment, we can make things happen even in a competitive industry.
Is Organic SEO A Good Investment?
YES! If done well, it can be one of the best investments you can make in your business. While it may take many months to see results, once you do, the ROI will be well worth it in most cases.
Can I get #1?
That is a big, maybe! There is only one #1. Just remember that only one business can be #1, so it isn’t impossible, but it is extremely difficult.
We advise you to sit down with us to discuss our approach and how we can help you and your business.
FAQs
SEO is a long-term investment, not an overnight fix. Depending on how competitive your industry is, how your website is currently performing, and how much work needs to be done, it typically takes anywhere from three to six months to begin seeing meaningful movement in search rankings. The good news is that once organic rankings are established through ethical, white hat practices, they tend to be far more stable and lasting than paid advertising results.
Organic SEO refers to earning your placement in Google's search results through content quality, technical optimization, backlinks, and adherence to Google's best practices — without paying Google for placement. Paid search (Google Ads) places your business at the top of results immediately, but only as long as you keep paying. Organic SEO takes longer to build but delivers free, sustainable traffic over the long term, making it one of the best ROI investments a small business can make.
Schema markup is a type of structured data code added to your website that helps search engines better understand your content — your business type, location, hours, reviews, services, and more. When implemented correctly, schema can trigger rich results in Google search, such as star ratings, FAQs, and business info panels, which increase your visibility and click-through rate even before someone visits your site.
No reputable SEO company can guarantee a #1 ranking — and any company that does is likely using black hat tactics that will put your website at risk. There is only one #1 position for any given keyword, and competition for top spots can be extremely fierce. What Simply Web Services can guarantee is a consistent, ethical approach that builds your site's authority over time, improves your rankings, and keeps your business safely within Google's guidelines.
Services promising instant page 1 rankings or hundreds of cheap backlinks use black hat tactics that violate Google's guidelines. While these may produce a short-term bump in rankings, Google's algorithm is sophisticated enough to identify and penalize these practices. The consequences range from a ranking drop to complete removal (de-indexing) from Google's search results — a penalty that can take months or years to recover from. The cost of recovering from a black hat penalty almost always far exceeds the money saved by choosing the cheap service in the first place.
Stop guessing and start ranking — let's talk SEO
Google’s algorithm changes hundreds of times a year. Keeping up with what matters while running your business is nearly impossible. Simply Web Services handles the technical SEO, data analysis, schema markup, and content strategy so you don’t have to.