
SEO: This Company Can Make me Number One...
When an SEO or marketing company tells you that they can make you #1 on Google or another search engine, you should ask yourself the following questions:
- If they can make me #1 for a small amount of money, then why isn’t everyone doing this? Can we all be #1?
- Can their results be validated?
- Just because they tell you that they will get you placed on Google in the #1 spot, is it with keywords or search terms that your clients will use?
We have seen dozens of our clients fall for this. Even though we caution them, they still fall for the sales pitch. Several months later, they are back with SWS, and we have to work with them to clean up the mess the other company made of their website.
We can help you get well-placed on Google and other major search engines. We make no false promises or guarantees. Why? Because no one can promise you anything on Google except for Google itself. There are many things we can work with you on to help you get a stronger placement.
FAQs
No. Anyone who guarantees a #1 ranking on Google is making a promise they cannot keep. Google's algorithm is proprietary and constantly changing — not even Google's own employees can guarantee a specific ranking for a given keyword. What a reputable SEO company can do is follow best practices that improve your chances of ranking well over time for the right search terms.
Ask to see verified examples of rankings they have achieved for other clients, and confirm those rankings are for keywords that actual customers search for — not obscure phrases with no traffic. Ask how long results typically take, what methods they use, and whether their techniques comply with Google's guidelines. If they can't answer these questions clearly, that's a red flag.
SEO is complex and largely invisible, which makes it easy for bad actors to make unverifiable claims. Business owners who are eager to grow often hear what they want to hear — a quick fix and a top ranking. By the time it's clear the results aren't coming, months of payments have already been made and the damage to the website can be significant.
When a company uses unethical or low-quality SEO tactics — such as buying links, keyword stuffing, or creating spammy content — it can result in Google penalties that tank a site's rankings. Cleanup typically involves removing or disavowing toxic backlinks, fixing on-page issues, restoring proper site structure, and rebuilding authority the right way. It takes time and effort to undo damage that often happened quickly.
Been burned by an SEO company that promised the world and delivered nothing?
You’re not alone — SWS has helped dozens of clients recover from bad SEO work. We won’t promise you #1 on Google, because no one can. We promise a transparent, results-focused approach that builds real, lasting search visibility for your business.