How We Handle Outgoing Email & Spam Protection for SWS Clients
The new server setup uses a different way of handling email. We are now using an outgoing email service that monitors all outgoing email for policy and spam. This is designed to stop or slow the spread of spam.
Think of it as reputation management for outgoing email. Historically, when you sent an email, it was usually routed through your ISP. The problem with that is spammers were able to spoof emails, making them look like you sent them. The new way is that all email is routed through these services. This is a premium service, but one we are confident will deliver measurable value for our clients.
This service will handle all outgoing email, managing whitelists, blacklists, spam filtering, and malware filtering.
They also handle throttling the flow of outgoing emails, so you don’t get blocked for sending too many emails at once.
As we quickly found out, a service like this is a must for a new server with no reputation for sending emails.
What Does This Mean for You as an SWS Client?
For most clients, this change is completely transparent — your email continues to work exactly as it always has. However, you may notice that bulk emails, newsletters, or automated messages from your website are now delivered more reliably and are far less likely to end up in a recipient’s spam folder. This is a direct benefit of routing outgoing mail through a monitored, reputable service.
If you ever experience an issue with email delivery or suspect a message wasn’t received, contact our support team. We now have greater visibility into outgoing email activity and can investigate delivery problems faster than ever before.
Have Questions?
Contact us for more details about how we are stopping spam
FAQs
We implemented a premium outgoing email management service to improve the reliability and deliverability of all emails sent from our servers. New servers lack an established email-sending reputation, which can cause legitimate emails to be flagged as spam. This service solves that problem by actively monitoring, filtering, and managing all outgoing mail on your behalf.
For most clients, this change is completely transparent — you'll continue to use your email exactly as before. The difference is behind the scenes: your outgoing emails are now more likely to reach their intended recipients and far less likely to be blocked or filtered into spam folders.
Email throttling controls the rate at which outgoing emails are sent from a server. If too many emails are sent in a short period of time, receiving mail servers may block or flag the sender as a spammer. Throttling prevents this by spacing out the flow of outgoing messages, protecting your email-sending reputation and ensuring your emails get through.
A whitelist is a list of approved email addresses or domains that are always allowed to send or receive mail. A blacklist is a list of addresses or domains that are blocked due to known spam or malicious activity. Our email service actively manages both, helping to ensure that legitimate emails are delivered while spam and malware are stopped before they reach your inbox or leave your server.
If you suspect an email delivery issue, contact the Simply Web Services support team right away. With our new email management service in place, we now have greater visibility into outgoing email activity and can diagnose delivery problems more quickly and accurately than before.
Have questions about your email or experiencing delivery issues?
Our new outgoing email system gives us greater visibility and control over email deliverability for all SWS clients. If you’re noticing email problems — messages not being received, landing in spam, or bouncing — contact our support team today, and we’ll investigate fast.