Dental Care
Client from 2012 – Present
Category: Website Design, WordPress, Graphic Design, Managed Web Hosting, Digital Marketing, Online Reputation Management, Advanced SEO, Local Citations
Industry: Medical & Dental
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About Client
Trahos Dental is a premier dental practice located in downtown Fredericksburg, Virginia. Dr. Trahos and the team at Trahos Dental offer a wide range of services with a focus on reconstructive, cosmetic, and implant dentistry. Dr. Norman M. Trahos, DDS, Jane Bailey, RDH, Mary Hayden, RDH, and the whole Trahos Dental team are focused on providing you with the finest care possible.
Project Overview
Challenges
Downtime
We firmly believe in keeping downtime to a minimum, and in most cases, we can keep it to under 30 seconds if at all. In this case, things were not done the way we normally do. The old website remained live and operational when we launched the new website on a new domain name. They were forced to abandon the old domain name.
It took close to six month for us to be able to counter the results of the black hat SEO efforts
Graphics Design
We designed business cards for Trahos Dental that included how to provide a review for the business.
Trahos Dental Business Card - Front
Trahos Dental Business Card - Back
Search Engine Optimization (SEO) & Google Business Profile
This client was paying for Search Engine Optimization services from another company and not getting the results they wanted. Simply Web Services redesigned their website and built SEO from the ground up, resulting in first page listings.
Video Editing
This video is for Dr. G Tom Phillips, a Fredericksburg Dentist. This client had videos they wanted to use from their old website, but they also wanted lead-in titles and exit screens added to them. We took care of this for them, uploaded the videos to YouTube, and integrated them into their website. The end result is professional-looking videos with opening and closing titles. There were over 20 videos in all.
Solutions
This was a redesign of the website Simply Web Services had previously designed for the client. This redesign is built on WordPress.
Solutions and Services We Provided
- Responsive WordPress Web Design
- Custom Form Integration
- Graphic Design
- Photo Editing
- Favicon Design & Integration
- Video Editing
- YouTube Channel Creation, Management, and Video Uploading
- SSL Certificate Issue, Management, and Renewal
- Managed Website Hosting
- Domain Name Registration, Management, and Renewal
- Website Maintenance
- Branding
- Digital Marketing
- Online Reputation Management
- Basic and Advanced Search Engine Optimization (SEO)
- Local Citations
- Google Business Profile (formerly Google My Business) Management
- Google Analytics Integration and Management
- Social Media Account Setup and Management (Facebook & Instagram)
- Converting MS Word Documents to PDF Forms
- Business Consultation
- Cyber Security Management
- Website Restoration
Conclusion
We developed a clean, contemporary design with an improved user experience, enabling visitors to easily explore their services. We remain active with Trahos Dental, Dr. Trahos, and his staff.
Website Address
Why Dental Practices Need a Secure, SEO-Healthy Website
For a dental practice, the website is often a new patient’s very first interaction with the office — and it needs to build trust immediately, since people are choosing who gets to work inside their mouth. But a website’s reputation isn’t just about design; it’s also about SEO health. If a previous web company used black-hat SEO tactics or a practice’s site gets flagged or blacklisted by Google, patients searching for a local dentist simply won’t find the practice at all — no matter how skilled the dentists and staff are. Recovering from that kind of damage requires more than a few tweaks; it often requires starting fresh with a clean, properly optimized foundation.
That’s exactly the situation Simply Web Services solved for Trahos Dental — after a previous SEO vendor’s black-hat tactics got the practice blacklisted on Google for six months, we built an entirely new, modern WordPress website on a new domain, rebuilt SEO from the ground up, and restored the practice to first-page Google rankings. Beyond the recovery, we’ve continued supporting the practice through ownership transitions, patient education videos, custom graphic design, reputation management, and ongoing cybersecurity monitoring. Whether your dental or medical practice needs a fresh website, an SEO recovery, or ongoing digital marketing support, Simply Web Services has the experience to protect and grow your online presence. Call us today at (540) 479-6350 to get your practice found online again.