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Fredericksburg, Virginia

Client from 2012 – Present
Category: Website Design, WordPress
Industry: Medical & Dental

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Trahos Dental
Responsive Website

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About Client

Trahos Dental is a premier dental practice located in downtown Fredericksburg, Virginia.  Dr. Trahos and the team at Trahos Dental offer a wide range of services with a focus on reconstructive, cosmetic, and implant dentistry. Dr. Norman M. Trahos, DDS, Jane Bailey, RDH, Mary Hayden, RDH, and the whole Trahos Dental team are focused on providing you with the finest care possible.

Project Overview

We were contacted by Barbara, on behalf of Dr. Phillips, who owned the practice at the time, in 2012 to help them recover from being blacklisted on Google after a company they hired used Black Hat SEO techniques, resulting in their website being blacklisted for six months. There were so many spam backlink comments online that we decided it would be faster and more cost-effective to build a new, modern website that better served their patients, along with a new domain name (which the client didn’t control). 
 
The current design of this site is the second redesign for this project. Since we have been working with them, Dr. Phillips has since retired, and Dr. Trahos now owns and operates the practice.

Challenges

Dr. Phillips had the right idea about what needed to be on the new website, including introduction and procedure-explanation videos, all of which were professionally shot before Simply Web Services got involved. We took these videos, added the practice logo, and posted them on YouTube for inclusion on the new website.

Downtime

We firmly believe in keeping downtime to a minimum, and in most cases, we can keep it to under 30 seconds if at all. In this case, things were not done the way we normally do. The old website remained live and operational when we launched the new website on a new domain name. They were forced to abandon the old domain name. 

It took close to six month for us to be able to counter the results of the black hat SEO efforts

Graphics Design

We designed business cards for Trahos Dental that included how to provide a review for the business.

Trahos Dental Business Card - Front

Trahos Dental Business Card - Front

Trahos Dental Business Card - Back

Trahos Dental Business Card - Back

Search Engine Optimization (SEO) & Google Business Profile

This client was paying for Search Engine Optimization services from another company and not getting the results they wanted. Simply Web Services redesigned their website and built SEO from the ground up, resulting in first page listings.

Trahos Dental Google Business Profile
Trahos Dental Google Business Profile

Video Editing

This video is for Dr. G Tom Phillips, a Fredericksburg Dentist. This client had videos they wanted to use from their old website, but they also wanted lead-in titles and exit screens added to them. We took care of this for them, uploaded the videos to YouTube, and integrated them into their website. The end result is professional-looking videos with opening and closing titles. There were over 20 videos in all.

Solutions

This was a redesign of the website Simply Web Services had previously designed for the client. This redesign is built on WordPress.

Solutions and Services We Provided

  • Responsive WordPress Web Design
  • Custom Form Integration
  • Graphic Design
  • Photo Editing
  • Favicon Design & Integration
  • Video Editing
  • YouTube Channel Creation, Management, and Video Uploading
  • SSL Certificate Issue, Management, and Renewal
  • Managed Website Hosting
  • Domain Name Registration, Management, and Renewal
  • Website Maintenance
  • Branding
  • Digital Marketing
  • Online Reputation Management
  • Basic and Advanced Search Engine Optimization (SEO)
  • Local Citations
  • Google Business Profile (formerly Google My Business) Management
  • Google Analytics Integration and Management
  • Social Media Account Setup and Management (Facebook & Instagram)
  • Converting MS Word Documents to PDF Forms
  • Business Consultation
  • Cyber Security Management
  • Website Restoration

Conclusion

We developed a clean, contemporary design with an improved user experience, enabling visitors to easily explore their services. We remain active with Trahos Dental, Dr. Trahos, and his staff.

Website Address

Trahos Dental PLLC   – https://myfredericksburgdentist.com/