About Client
The Traffic Safety Research Institute (TSRI) is a 501(c)(3) non-profit organization funded by global road safety material and equipment manufacturers. Their mission is to support traffic safety research, education, and workforce development efforts to maximize our ability to create a safer, more equitable, and more sustainable road environment for all road users. Working with industry partners, TSRI is focused on supporting advanced driver assistance and automated safety technologies to reduce the number of crashes. TSRI supports research and development of the latest in Artificial Intelligence analytics to identify locations where road safety improvements reduce exposure and crash risk. Towards zero deaths is our goal, and creating safer roads is our passion.
Project Overview
We were contracted by the Traffic Safety Research Institute to design a logo for one of their new projects.
Challenges
The client had very specific requirements for the logo, particularly regarding the highway’s appearance and striping. This particular project involved a lot of going back and forth with samples to get precisely what the client had in mind.
Solutions
We designed a vector-based logo that met all the client’s requirements and included all the elements to ensure it conveyed the exact message the client was looking to convey.
Conclusion
The end result was exactly what the customer envisioned, and they loved it.