Ashburn, Virginia
Client from 2022 – Present
Category: Website Design, WordPress
Industry: Media & Marketing
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About Client
The African Magazine, the premier African magazine published in the United States, dates back to 1994. Is the prime source of first-hand information about U.S.-Africa relations in the spheres of Politics, Business, and Culture, and the historical and contemporary relations between Africa and Black America, as well as the African Diaspora throughout the world.
Project Overview
We were originally contracted by Soumanou, the publisher and editor of The African Magazine, to maintain and modify the then-current website.
Later, we were contracted to design a responsive WordPress website and manage its SEO.
Challenges
This project was about building a responsive website for the magazine. The SEO portions of this project proved somewhat troublesome, as it was difficult to pin down valid keywords and keyword phrases. Nonetheless, we succeeded. We worked closely with the client to identify long-tail keywords specific to African diaspora and U.S.-Africa relations content, which ultimately improved search visibility.
Solutions
This was more of a new build than a redesign, as we reworked every page on the site and created several new ones. This design is built on WordPress.
Solutions and Services We Provided
- Responsive WordPress Web Design
- Favicon Design & Integration
- SSL Certificate Issue, Management, and Renewal
- Managed Website Hosting
- Domain Name Registration, Management, and Renewal
- Website Maintenance
- Basic and Advanced Search Engine Optimization (SEO)
Conclusion
The new site is designed with a modern, clean aesthetic and optimized for ease of use for customers’ needs.
Website Address
The African Magazine – https://myafricanmagazine.com/