Agricultural Equipment Sales & Service
Client from 2026 – Present
Category: Website Design, WordPress, Custom WordPress Plugin, Managed Web Hosting, Basic Search Engine Optimization (SEO)
Industry: Agriculture & Farm
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About Client
Greenline Service Corporation has been a trusted name in the Fredericksburg, Virginia area for over 70 years, originally founded in 1950 as Brown Brothers and Company. An authorized John Deere dealer, Greenline serves farmers, landowners, and lawn care professionals with a comprehensive inventory of new and used agricultural and outdoor power equipment.
New John Deere inventory includes lawn care equipment, compact tractors, agricultural tractors, Gator utility vehicles, and hay & forage equipment. Their used equipment catalog spans dozens of categories — from row crop tractors, planters, and combine platforms to zero-turn mowers, round balers, precision ag equipment, and much more — all listed with detailed specifications and pricing.
With decades of experience and deep roots in the local agricultural community, Greenline remains the region’s go-to source for quality equipment and dependable service.
Project Overview
We were contacted by Tammy from Greenline Service Corporation to redesign their website. Their old hosting provider was no longer willing to support their Active Server Pages (ASP) website. They also wanted a more contemporary and professional web presence.
Challenges
The sheer volume of content was the biggest challenge, with over 100 used pieces of equipment, each with their own webpage, coupled with their extensive inventory of new equipment options from several different manufacturers, made this the largest project we have worked on to date, with over 125 pages and 125 used products.
Solutions
This responsive design is built on WordPress, along with a custom-designed WordPress plugin to interface with the John Deere MachineFinder website.
SEO
We baked in basic on-page and off-site technical SEO, for every page and piece of equipment during the design process for this project.
Solutions and Services We Provided
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Responsive WordPress / E-commerce Web Design (WooCommerce)
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Graphic Design
- Favicon Design & Integration
- Photo Editing
- Stock Photography
- AI Photography
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SSL Certificate Issue, Management, and Renewal
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Managed Website Hosting
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Website Maintenance
- Content Creation
- Branding
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Basic Search Engine Optimization (SEO)
- Google Analytics Management
- Custom Form Integration
- Contact Form Integration
- Website Accessibility Widget Integration
- PHP Coding
- WordPress Plugin Development
- E-Commerce Integration (WordPress)
- Integrated Blog
Conclusion
Not only did we design a new website that the client loves, but we also developed a WordPress Plugin that interfaces with the John Deere MachineFinder interface to display used inventory.
Website Address
We have had an amazing experience with Simply Web Services! Crystal and Joe are so easy to work with and have been up for every challenge that we have thrown at them! They built us a new website from the ground up and made it so easy to maintain. We are very pleased! ~ Tammy McCallum
Why a Modern Website Matters for Equipment Dealers & Agricultural Businesses
For an equipment dealership like Greenline, a strong website isn’t just a marketing nice-to-have — it’s the modern equivalent of a customer walking the lot. Farmers, landowners, and lawn care professionals researching a compact tractor, a used round baler, or a Gator utility vehicle almost always start their search online before ever calling the dealership or visiting in person. If your inventory isn’t easy to browse, search, and compare online, potential buyers will simply move on to a dealer who makes that process effortless. For an established, decades-old business like Greenline, a modern website also does something equally important: it bridges the gap between a 70-year reputation built on trust and community relationships, and the expectations of today’s equipment buyers who research everything on their phone before making a purchase decision.
Simply Web Services took on one of our largest projects to date to make that happen for Greenline — migrating them off an outdated ASP-based website and building a fully responsive WordPress site with a custom-developed plugin that connects directly to John Deere’s MachineFinder system, giving Greenline’s customers real-time access to accurate used equipment listings without duplicate manual entry. Beyond the technical build, we handled the full scope of what a growing equipment dealer needs: SEO baked into every one of the site’s 125+ pages, e-commerce functionality, graphic design, content creation, branding, and ongoing website maintenance — all developed and managed in-house, right here in Fredericksburg, Virginia. Whether you’re a dealership managing hundreds of inventory listings or a growing agricultural business that needs a website that scales with you, Simply Web Services has the technical depth and local know-how to build it right. Call us today at (540) 479-6350 to see what a modern, purpose-built website could do for your equipment business.