
Fredericksburg, Virginia
Client from 2012 - 2026
Category: Website Design, WordPress, Photography
Industry: Political & Government
About Client
Matt is a longtime City of Fredericksburg resident and former member of the City Council, who has been actively involved in the city for much of his adult life.
“Since coming to Fredericksburg over 40 years ago, I’ve worked, both as a resident and a member of the City Council, to protect the city’s unique historic small-town character, and provide amenities and services to help ensure a good quality of life for ALL who call Fredericksburg home” – Matt Kelly
Project Overview
We were contacted by Matt Kelly to do the third version of his campaign website, as he loved our work for the first two iterations we designed from previous bids for City Council.
Challenges
This project was a little more difficult than most others, as we designed the website while others were working on their yard signs, flyers, and postcards. Usually, working like this can make things a little more intensive, but we worked closely with all parties involved to ensure we are conveying the exact same message, look & feel, and colors, fonts, and graphics.
Solutions
This was a redesign of the previous two websites that Simply Web Services designed for the client in 2015 & 2019. We used photos from our massive collection of Fredericksburg area photos that we have taken over the past 20-plus years. This redesign is built on WordPress, and the project includes:
Solutions and Services We Provided


Responsive WordPress Web Design & Blog
E-Commerce Web Design
Contact Form Integration
Graphic Design
Favicon Design & Integration
QR Code Design
Photography Editing
Photography
SSL Certificate Issue, Management, and Renewal
Managed Website Hosting
Domain Name Registration, Management, and Renewal
Website Maintenance
Basic Search Engine Optimization (SEO)
YouTube Optimization
Digital Marketing
Social Media Marketing
PayPal Donation Integration
Conclusion
We were able to achieve everything on Matt’s checklist for his new website, including the ability to accept online donations. Sadly, Matt was not re-elected this time.
Over the years, Matt has become a friend of the family, and we enjoy working with him