Fredericksburg, Virginia
Client from 2026 - Present
Category: Website Design, WordPress
Industry: Retail, Farm, Equipment
About Client
Greenline Service Corporation has been a trusted name in the Fredericksburg, Virginia area for over 70 years, originally founded in 1950 as Brown Brothers and Company. An authorized John Deere dealer, Greenline serves farmers, landowners, and lawn care professionals with a comprehensive inventory of new and used agricultural and outdoor power equipment.
New John Deere inventory includes lawn care equipment, compact tractors, agricultural tractors, Gator™ utility vehicles, and hay & forage equipment. Their used equipment catalog spans dozens of categories — from row crop tractors, planters, and combine platforms to zero-turn mowers, round balers, precision ag equipment, and much more — all listed with detailed specifications and pricing.
With decades of experience and deep roots in the local agricultural community, Greenline remains the region’s go-to source for quality equipment and dependable service.
Project Overview
We were contacted by Tammy from Greenline to redesign their website. Their old website was company was longer willing to support their Active Server Pages (ASP) website. They also wanted a more contemporary and professional web presence.
Challenges
The sheer volume of content was the biggest challenge, with over 100 used pieces of equipment, each with their own webpage, coupled with their extensive inventory of new equipment options from several different manufacturers, made this the largest project we have worked on to date, with over 125 pages and 125 used products.
Solutions
SEO
We baked in basic on-page and off-site technical SEO, for every page and piece of equipment during the design process for this project
Solutions and Services We Provided
Responsive WordPress / E-commerce Web Design (WooCommerce)
Graphic Design
Favicon Design & Integration
Photo Editing
Stock Photography
AI Photography
SSL Certificate Issue, Management, and Renewal
Managed Website Hosting
Website Maintenance
Content Creation
Branding
Basic Search Engine Optimization (SEO)
Google Analytics Management
Custom Form Integration
Contact Form Integration
Integration of the accessibility App
PHP Coding
WordPress Plugin Development
E-Commerce Integration (WordPress)
Integrated Blog
Conclusion
Not only did we design a new website that the client loves, but we also developed a WordPress Plugin that interfaces with the John Deere MachineFinder interface to display used inventory.