Traffic Safety Research Institute
The Traffic Safety Research Institute (TSRI) is a 501(c)(3) non-profit organization funded by global road safety material and equipment manufacturers. Our mission is to support traffic safety research, education, and workforce efforts to maximize our ability to create a safer, equitable, and sustainable road environment for all road users. Working with industry partners, TSRI is focused on supporting advanced driver assistance and automated safety technologies to reduce the number of crashes. TSRI supports research and development of the latest in Artificial Intelligence analytics to identify locations where road safety improvements reduce exposure and crash risk. Towards zero deaths is our goal, and creating safer roads is our passion.
Project Overview
We were contracted by the Traffic Safety Research Institute to design a logo for a new project of theirs.
Challenges
The client had very specific requirements for the logo, specifically related to the highway’s appearance and striping. This particular project took much going back and forth with samples to get precisely what the client had in mind.
Solutions
We designed a vector-based logo that included all the client’s requirements and included all the elements to ensure that it conveyed the exact message that the client was looking to convey.
Logo Design
