Are you using Press Releases as part of your overall SEO plan? If not you might want to consider it.

A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. (Thank you, Wikipedia)

Using press releases in your SEO plan is a pretty smart and effective way to get the word out about your product or service. Now, this doesn’t mean that your press release announcing a new product will be featured in the local newspaper (but it could be), but it means that press release companies that usually command a nice web presence will post the press release on their website and their partners’ websites, effectively making stronger backlinks to your website. Though content is king, backlinks are the queen, and you do not mess with the queen now, do you?

When you write your press release, make sure that you include information about you and your company as well as all the details about the product. The press release should be between 500-800 words and written for print, not for the web (meaning things like email and URLs should be spelled out correctly in the text).

Once you have a strong press release, submit it to a half-dozen or more press companies. There are actual companies on the internet whose sole business is press releases.

If this is something that interests you, but you just do not think you are capable of handling, please reach out to Simply Web Services. Our team can write the press release for you and submit it on your behalf. Give us a call today  540-479-6350